first-party data

first-party data

Growth Hacking vs Traditional Retargeting: You're Paying Too Much

Growth Hacking vs Traditional Retargeting: You're Paying Too Much You can cut CPM by 40% after pivoting to cohort-based retargeting, because first-party data lets you target only the buyers most likely to convert. Traditional retargeting spreads spend across cold audiences, inflating costs and diluting impact. First-Party Data: The