cohort analysis growth hacking
Vanity Metrics Or Cohort Analysis - Which Reveals Real Growth?
In 2024, 60% of SaaS founders I worked with celebrated vanity-metric wins while their bank accounts stayed flat, because they mistook sign-up spikes for real growth. Cohort analysis cuts through the noise and reveals the sustainable revenue drivers hidden behind those numbers. Why Vanity Metrics Break Your Growth Hacking Engine